Salt Lake City SEO Company

Grow Your Business and Get More Sales with Salt Lake City SEO Services

Looking to outrank your competitors, gain more customers and increase your visibility on Google? Sites by Sara offers top-notch SEO services that can help you achieve these goals with a long-term plan customized to your needs. Ready to get started? Schedule a free discovery session now!

Rank High on Google Search and Google Maps

At Sites by Sara, we specialize in helping businesses in Salt Lake City and beyond improve their online visibility and drive organic traffic to their websites. With our expertise in SEO, we can help you achieve higher search engine rankings, target the right audience, and ultimately grow your business. We offer a variety of services that will help boost your website’s online presence and drive traffic to it. From basic on-page optimization to comprehensive link-building campaigns, we have something for every type of business.

Our team of SEO experts is dedicated to providing you with the best possible results. We won’t rest until we achieve your goals and exceed your expectations.

Multiple Award Winner

Why Choose Our Salt Lake City SEO Company Services

As an SEO Salt Lake City Utah company, we have distinct, expert knowledge on what it takes to provide local SEO as well as features that will help you become more nationally and internationally recognizable. Some key factors that set us apart from other SEO agencies include:

Google Algorithm Expertise

Our team of SEO professionals is well-versed in the ever-changing landscape of Google’s algorithm updates. We stay up-to-date with the latest trends and best practices to ensure that your website remains optimized for search engine success. With our in-depth knowledge, we adapt our strategies to align with Google’s guidelines and ranking factors, maximizing your chances of achieving and maintaining top search engine rankings.

Optimized Link Building Strategy

Effective link building is a crucial component of successful SEO. At Sites by Sara, we employ a strategic and optimized link-building strategy to enhance your website’s authority and visibility. Our team focuses on acquiring high-quality backlinks from reputable websites within your industry, leveraging connections and outreach techniques to secure valuable link placements. By incorporating anchor variations and relevant brand linking, we build a diverse and natural backlink profile that drives sustainable organic traffic to your website.

We Use Only the Best SEO Practices

Ethics and integrity are at the core of our SEO services. We strictly adhere to white-hat SEO practices, following industry standards and guidelines. Our approach prioritizes long-term success over quick wins, ensuring that your website maintains its search engine rankings and avoids penalties or blacklisting. With Sites by Sara, you can trust that your SEO strategy is built on solid, reputable practices that deliver lasting results.

Brand Linking

We understand the importance of building a strong online brand presence. Through strategic brand linking, we help establish your website as a trusted authority in your industry. By incorporating relevant and reputable sources, we enhance your brand’s credibility and visibility. Our approach to brand linking strengthens your website’s overall SEO performance while also creating brand recognition and trust among your target audience.

Anchor Variations

Diversifying anchor text is a key aspect of our SEO strategy. We employ a variety of anchor variations to ensure a natural and balanced link profile. By using a mix of branded, exact match, partial match, and generic anchors, we optimize your backlink profile for search engine algorithms. This approach enhances the relevance and credibility of your website, contributing to improved search engine rankings and increased organic traffic.

We Track Your Progress

Transparency and accountability are paramount to our SEO services. We utilize advanced tracking and analytics tools to monitor your website’s progress and performance. Our comprehensive reporting system provides detailed insights into key metrics such as rankings, organic traffic, conversion rates, and more. By closely monitoring your progress, we can identify areas of improvement and make data-driven adjustments to optimize your SEO campaigns continuously.

Experience and Expertise

Our team of SEO experts has years of experience in the industry, and we stay up-to-date with the latest trends and best practices. We have successfully helped numerous clients in Salt Lake City achieve their SEO goals, and we are ready to do the same for you.

Proven Results

Don’t just take our word for it – we have the case studies and testimonials to back up our claims. Our clients have seen significant improvements in their search engine rankings, organic traffic, and business growth after implementing our SEO strategies.

Customized Strategies

We understand that each business is unique and has its own goals and target audience. That’s why we take the time to understand your specific needs and develop customized SEO strategies tailored to your business. We don’t believe in one-size-fits-all solutions.

Ethical Practices

Our commitment to ethical SEO practices sets us apart from the competition. We strictly adhere to search engine guidelines and use only white-hat SEO techniques. You can trust that our strategies are not only effective but also sustainable in the long term.

Client Testimonials and Success Stories

Don't just take our word for it - hear what our clients have to say about our SEO services

SEO On-Going Monthly Deliverables

First Month DeliverablesOn-Going Monthly Deliverables
Conduct In-depth Keyword Research
We understand the importance of targeting the right keywords to attract relevant traffic to your website. Our team conducts extensive keyword research, identifying the most valuable and high-ranking keywords in your industry. This allows us to develop a solid foundation for your website’s optimization strategy.

Review and Enhance Website Content
To ensure your website is in top shape, we meticulously review each and every page, taking into account factors such as content quality, user experience (UX), search intent, and content structure. Our experts make the necessary changes and improvements to enhance the overall performance of your website.

Keyword Mapping
A crucial step in optimizing your website is mapping relevant keywords to specific pages. We strategically align keywords with corresponding pages, ensuring that each page is targeted toward specific search queries. This approach helps search engines understand the relevance and context of your content, ultimately boosting your website’s visibility.

On-Page Optimization
Our skilled team optimizes every element of your web pages to improve their search engine rankings. This includes optimizing meta tags, headers, URLs, and internal linking structures. By implementing proven on-page optimization techniques, we ensure that your website is optimized to its fullest potential.

Performance, Speed, and Image Optimization
We prioritize the performance and speed of your website. Our experts utilize tools like Google’s PageSpeed Insights (PSI) to analyze and optimize your website’s loading time. Additionally, we optimize images and employ minification techniques to reduce file sizes without compromising on quality. This enhances user experience and encourages longer site visits.

PAA and FAQ Optimization
We understand the significance of providing valuable information to your website visitors. To capture search engine featured snippets and enhance user engagement, we optimize your service pages for People Also Ask (PAA) and Frequently Asked Questions (FAQ). By addressing common queries and offering informative content, we increase your chances of appearing prominently in search results.

Implement Schema Structured Data
To further boost your website’s visibility and provide search engines with structured information about your business, we implement Schema structured data markup. This enables search engines to understand and display relevant details, such as your business address, customer reviews, and operating hours, directly on the search engine results pages (SERPs).

Review and Implement SEO Technical Elements
Our team thoroughly reviews and optimizes various technical elements of your website, including XML sitemaps, Robots.txt files, redirections, htaccess files, and canonical tags. These optimizations ensure that search engines can crawl and index your website efficiently, while also providing clear instructions on how to handle specific pages.
Content Review and Optimization
We thoroughly analyze your existing content, particularly focusing on low-performing pages. Our goal is to identify areas for improvement and implement strategic optimizations to boost their visibility and effectiveness.

Keyword Performance Monitoring
We closely monitor the performance of your keywords. By tracking their rankings and analyzing their impact on your website’s visibility, we ensure that your content aligns with the latest search trends and algorithms.

Keyword Cannibalization Monitoring
To avoid keyword cannibalization, we actively monitor your website to identify instances where multiple pages are competing for the same keyword. By strategically consolidating and optimizing content, we help you achieve higher rankings and improved organic traffic.

Search Console Error Fixing
We regularly monitor your website’s Search Console for any errors or issues that may affect its performance. Our team promptly addresses these concerns to ensure smooth functionality and enhanced user experience.

Optimization Analysis and Performance Monitoring
Through continuous analysis and monitoring, we evaluate the effectiveness of our optimization strategies. For pages that show limited progress, we apply re-optimization techniques to drive better results and increase their overall performance.

Competitor Backlink Monitoring
We keep a close eye on your competitors’ backlink profiles. By identifying valuable sources, we aim to build quality backlinks for your website, boosting its authority and organic rankings.

Keyword Expansion
We continuously monitor keyword performance and identify new keywords that perform well. By adding these keywords to your working list, we ensure your content remains relevant and optimized for maximum visibility.

Keyword Gap and Research
To stay ahead of the competition, we conduct regular keyword gap and research analysis every 45 days. Based on these insights, we optimize your existing content or develop new blog posts to cater to the evolving search landscape.

Internal Linking Review and Blog Post Updates
Our team reviews your internal linking structure and updates existing blog posts to improve navigation and user experience. By enhancing the interconnectivity of your content, we increase its visibility and authority.

Traffic Data Review and Conversion Analysis
We analyze your website’s traffic data to identify service/practice area pages that generate conversions and those that do not. By assessing the effectiveness of CTAs (Call-to-Actions) and other user experience elements, we make necessary changes to improve conversion rates.

Google My Business (GMB) Data Analysis
We review your Google My Business statistics and develop an action plan accordingly. By leveraging the insights from GMB data, we optimize your local business presence, enhancing visibility and attracting more potential customers.

Ready to take your online presence to the next level? Contact Sites by Sara today!

Unlocking the Benefits of Salt Lake City SEO Company Services

By leveraging our SEO services in Salt Lake City(SLC), you can unlock a wide range of benefits that will revolutionize your online presence

Increased Visibility

By optimizing your website with relevant keywords, technical improvements, and other SEO strategies, we can help improve your search engine rankings. This increased visibility means more potential customers can find you when they search for products or services related to your business.

Targeted Traffic

With our SEO services, we can attract high-intent visitors to your website. These are people who are actively searching for what you offer, making them much more likely to convert into customers. By targeting the right keywords and optimizing your content, we can drive quality traffic that is more likely to result in sales or leads.

Brand Authority

Establishing your brand as an industry leader is crucial for building trust and credibility with your audience. Our SEO strategies can help position you as an authority in your industry, making your brand more appealing to potential customers. When people see your website consistently ranking high in search results, they are more likely to trust your expertise and choose your business over competitors.

ROI and Business Growth

Effective SEO can have a significant impact on your bottom line. By increasing your website’s visibility and attracting targeted traffic, you have a higher chance of converting visitors into customers. This can lead to increased sales, revenue, and overall business growth.

Effective SEO Strategies by Your Trusted Salt Lake City SEO Company

At Sites by Sara, we take a comprehensive and data-driven approach to SEO. Our process includes the following:

  • Anchor variations: We work with anchor text variations as per Google’s latest standards to distribute links efficiently on all anchors. We create all the links manually and do not use any tool or automated software to create links.
  • We use only the best SEO practices: We will not employ keyword stuffing, over-optimize on-page elements, or engage in link spamming (link trading). In addition, we will not duplicate content; instead, we provide fresh, unique, informative content for your website.
  • We track your progress: As progress towards your SEO goals continues, we will consistently update you with your progress. As a result, you’re never out of the loop and continually able to track your efforts.

At Sites by Sara, we begin our SEO services with a comprehensive website audit and competitive analysis. Our expert team will thoroughly assess your website’s performance, technical aspects, and overall SEO health. We’ll identify any existing issues or opportunities for improvement and develop a strategy to optimize your website for maximum visibility and conversions. Additionally, we conduct a thorough competitive analysis to understand your competitors’ strategies, strengths, and weaknesses, allowing us to formulate an effective plan to outperform them in search engine rankings.

Effective keyword research is the foundation of successful SEO. We perform extensive keyword research to identify the most relevant and high-converting keywords for your business. By understanding your target audience and industry, we uncover the keywords that potential customers are using to find products or services like yours. Through meticulous keyword mapping, we strategically assign these keywords to specific pages on your website, optimizing content and metadata for maximum search engine visibility.

Our SEO services include comprehensive on-site optimization to ensure that your website is fully optimized for search engines. We optimize various elements, including meta tags, headers, URLs, and internal linking structures. Our experts also focus on improving website speed, mobile responsiveness, and overall user experience, which are essential ranking factors in search engine algorithms. By implementing best practices, we help search engines understand and rank your website effectively.

Content is king when it comes to SEO. Our team of experienced content writers and SEO specialists will optimize your website’s existing content and create new, engaging, and keyword-rich content. By conducting in-depth research and understanding your target audience’s needs, we produce high-quality content that not only satisfies search engine algorithms but also provides value to your website visitors. Through content optimization, we enhance relevance, user engagement, and overall SEO performance.

Building high-quality backlinks from authoritative and relevant websites is a crucial aspect of off-site SEO. Our off-site optimization strategies focus on acquiring natural and organic backlinks to boost your website’s authority and improve its search engine rankings. We employ various techniques such as guest blogging, influencer outreach, and content promotion to earn valuable backlinks that drive targeted traffic to your website and enhance its online reputation.

For local businesses, citation submissions play a vital role in local SEO. We ensure that your business is listed accurately and consistently across reputable directories and citation sites. By submitting your business information to these trusted platforms, we enhance your online visibility in local searches. This process involves optimizing your Google My Business profile, NAP (Name, Address, Phone Number) consistency, and leveraging location-specific directories to boost your presence in local search results.

We understand that SEO is not just about driving traffic to your website; it’s also about converting that traffic into leads and customers. Our focus on conversion rate optimization involves analyzing user behavior, optimizing landing pages, improving calls-to-action, and streamlining the user journey to maximize lead generation and conversion opportunities. By implementing effective tracking and analytics tools, we collect valuable data to make data-driven decisions that continuously improve your conversion rates and overall ROI.

For businesses targeting local customers in Salt Lake City, we specialize in local SEO and Google My Business optimization. We optimize your website and online presence to rank prominently in local search results. This includes creating location-specific landing pages, optimizing content with local keywords, managing online reviews, and leveraging Google My Business features to enhance your visibility in local map results and attract customers in your target area.

With the rise of voice search, optimizing your website for voice command queries is crucial for staying ahead of the competition. Our SEO services include voice search optimization to ensure that your website appears in relevant voice search results. We optimize your content for conversational queries, long-tail keywords, and natural language patterns that align with voice search behavior, helping you capture traffic from voice-enabled devices and virtual assistants.

Our goal at Sites by Sara is to drive sustainable and long-lasting results. We focus on generating permanent traffic by employing ethical and organic SEO strategies. By consistently optimizing your website, building high-quality backlinks, and creating valuable content, we lay the groundwork for continuous visibility, organic traffic growth, and increased conversions. Our dedication to long-term success ensures that your website maintains its search engine rankings and drives ongoing business growth.

We believe in data-driven SEO strategies. Our team uses advanced tracking and analytics tools to monitor the performance of your SEO campaigns. We analyze data and metrics, such as rankings, traffic sources, and user behavior, to make informed decisions and optimize your strategies for maximum results.


At Sites by Sara, we believe in providing our clients with comprehensive and effective search engine optimization (SEO) services. However, it’s important to note that SEO is a long-term strategy that requires time, patience, and consistent effort to yield substantial results. While our team of experts will work diligently to improve your website’s visibility and organic traffic, we cannot guarantee immediate or overnight success. 

If you are seeking immediate results or faster conversions, we recommend considering our paid advertising services, such as pay-per-click (PPC) advertising or social media advertising. Paid ads can provide more immediate visibility and targeted traffic to your website, complementing your SEO efforts.

Unlock Success with Conversion-Focused Strategies – Your Salt Lake City SEO Company

User Experience Optimization

A user-friendly website design and intuitive navigation are essential for maximizing conversions. We optimize your website’s user experience, ensuring that visitors can easily find what they’re looking for and navigate through your site seamlessly. By providing a positive user experience, we increase the chances of visitors converting into customers.

Conversion Rate Optimization (CRO):

To maximize your website’s conversion rates, we optimize key elements such as landing pages, calls-to-action, and forms. Our team uses proven strategies to create compelling and persuasive content that drives visitors to take action. We continuously test and refine these elements to ensure we are achieving the best possible results.

A/B Testing

Our approach involves continuous testing to improve conversion rates. We run A/B tests on various elements of your website, such as headlines, images, or colors, to determine what resonates best with your audience. By using data-driven insights, we make iterative improvements to maximize conversions and achieve your business goals.

The Salt Lake City SEO Company Advantage: Our Process

Partnering with Sites by Sara means you gain access to a well-defined SEO process that delivers tangible results:

Discovery and Strategy

We start by understanding your business, conducting market research, and setting clear goals. Our team then develops a customized SEO strategy that aligns with your specific needs and objectives. We believe that a well-planned strategy is the foundation for SEO success.


Once the strategy is finalized, our team gets to work implementing the necessary SEO techniques. We optimize your website’s on-page elements, create SEO-friendly content, and build high-quality backlinks. We ensure that all our optimization efforts are in line with industry standards and search engine guidelines.

Monitoring and Analysis

We closely monitor the performance of your SEO campaigns using advanced analytics tools. We track rankings, traffic sources, user behavior, and other relevant metrics to gain insights into how your website is performing. This data helps us identify areas for improvement and make data-driven decisions to enhance your SEO strategies.


We provide regular reports on the performance of your SEO campaigns. Our detailed reports include information on search engine rankings, organic traffic, conversions, and other key metrics. We believe in transparency and keeping our clients informed every step of the way.

Frequently Asked Questions (FAQ) – SEO Services by Sites by Sara

SEO stands for Search Engine Optimization, which involves optimizing your website to improve its visibility and rankings on search engine results pages. It is crucial for your business because it helps drive organic traffic, increases brand visibility, and generates qualified leads, resulting in business growth and higher ROI.

SEO is a long-term strategy that requires consistent effort and patience. While exact timelines can vary based on various factors such as competition, website condition, and industry, it typically takes several months to start seeing significant results. At Sites by Sara, we focus on sustainable, white-hat techniques that lay the foundation for long-term success.

At Sites by Sara, we believe in a personalized approach to SEO. We will conduct a comprehensive analysis of your business, target audience, and competition. Based on our findings, we will develop a tailored SEO strategy that aligns with your specific goals, ensuring maximum effectiveness and results.

While no reputable SEO agency can guarantee specific rankings, our team of experts at Sites by Sara has a proven track record of delivering exceptional results for our clients. We use industry best practices, stay up-to-date with search engine algorithm changes, and employ data-driven strategies to give your website the best chance of ranking highly on search engine results pages.

We measure the success of our SEO campaigns through a combination of key performance indicators (KPIs) such as improved rankings, increased organic traffic, higher conversion rates, and enhanced visibility. Our comprehensive reporting system provides regular updates on these metrics, giving you full transparency into the progress and impact of our services.

At Sites by Sara, we pride ourselves on our expertise, experience, and dedication to client success. Our team comprises highly skilled professionals who stay ahead of the curve in SEO trends and techniques. We are committed to ethical SEO practices, personalized strategies, transparent communication, and delivering exceptional results that drive business growth.

Absolutely! Local SEO is a crucial aspect for businesses targeting a specific geographic location like Salt Lake City. We specialize in local SEO optimization, including optimizing your website for location-specific keywords, creating and optimizing Google My Business profiles, building local citations, and enhancing your online presence in the Salt Lake City area.

SEO is an ongoing process rather than a one-time task. Search engines continuously update their algorithms, competitors evolve, and user behavior changes. To maintain and improve your rankings, ongoing optimization, monitoring, and adjustment are necessary. We offer tailored SEO packages that include ongoing services to ensure your website stays competitive and maintains its visibility.

Absolutely! Our expertise extends beyond SEO. We provide comprehensive website design and development services that align with SEO best practices. From creating visually appealing and user-friendly designs to optimizing website architecture for better search engine crawlability, we ensure your website is primed for success in both aesthetics and functionality.

Getting started is easy! Simply reach out to our team by calling (385) 355-5351, emailing us at, or filling out the contact form on our website. We’ll schedule a consultation to discuss your SEO goals, assess your website’s current state, and provide you with a tailored strategy and pricing options that best suit your business needs.

Don’t hesitate to contact us if you have any additional questions or need further clarification. We’re here to help you navigate the world of SEO and drive your Salt Lake City business to new heights!