Pay Per Click

This form of advertising puts your product or service at the top of search results at the precise time your prospective client in inquiring. Call us today to see if your business would be a good fit for Google Ads.

What Is PPC?

Pay-per-click is a successful marketing tool. It can help you appeal to your target audience while they browse online.

PPC advertising is an internet marketing strategy that continues to grow in popularity. Odds are you’ve seen it before through sponsored links on Google or while scrolling through your social media feeds. It provides business owners a way to casually place their content in front of their target market. Each click is a potential new customer to your business.

How it Works

Successful PPC advertisements don’t happen overnight. Sites by Sara can help every step of the way to develop a successful marketing campaign.

Pay-per-click advertisements require work to ensure they are successful. This starts with careful keyword and demographic research. You have to know the right words you can use to pop up first in search engine results. You also have to make sure you are reaching your target audience. This involves understanding the habits of your audience, where they are most likely to encounter your ads, and what could get them to click on the ad.

Google Ads Management Services:

  • Affordable rates
  • No contracts
  • Flexible services
  • Proven processes
  • Award-winning service
  • Focus on small businesses
  • Upgrade / Downgrade at anytime

Google Ads Set Up Includes:

  • Virtual Onboarding Meeting
  • Google Ads Account Creation
  • Website / Landing Page Review
  • Keyword Research and Selection
  • Ad Copywriting
  • Ad Extension Creation
  • Conversion Tracking Codes
  • Mobile, Desktop and Tablet Configuration

Our setup process involves reviewing your ads with you before turning your ads on. Our Google Experts will regularly review the data and add more keywords and ads as needed. After enough data is collected, we begin to implement some of Google’s very powerful Machine Learning Models. These learning models can take a few weeks before improving the initial results. We always ask our clients to be patient during the first few months.

All Service Level Plans Include:

Expert Google Ads Setup/Tweaking of Campaign

Includes: Creating or linking to your Google Ads account, keyword research, all ad copywriting, ad extensions, and the addition of our initial negative keyword list we developed with our over ten years of experience.

Regular Ongoing Optimization by our Team of Experts

Includes: Adjusting keyword bids, bid management strategies, keyword matching, managing negative keywords, reviewing search terms for new keywords and negatives, mobile/desktop ratio optimization and bid adjustments, geo-targeting adjustments, ad Extension adjustments, ad copy optimization and A/B testing ads for higher response rates.

Monthly or Weekly Reporting (as needed, upon request)

Ongoing Monitoring and Strategy calls


Schedule of services:

Virtual Onboarding Meeting

During your meeting, an Onboarding Manager will help you select your service level plan, collect credit card information, and get access to your Google Ads account. They will review the types of campaigns best for you and answer any questions you may have.

Initial Strategy Meeting

During your Initial Strategy Meeting, we will review your new ads or team recommendations, complete a landing page review, provide an overview of your Service Level Plan, and discuss your campaign goals.

This meeting is usually two days after your Virtual Onboarding Meeting.

Conversion Specialist Meeting

During your Conversion Specialist Meeting, one of our experts will review your current setup or help you set up new ones. Conversion codes will help us track how many phone calls, form fills, or purchases result from your Google Ads account. 

This meeting is usually three days after your Virtual Onboarding Meeting.

Common FAQs:

Are contracts required?

Nope! You can pause, restart, increase, decrease, or cancel your Google Ads at any time.  Simply email or call Sites by Sara to make any change to your service.  We will pause your Google Ads within one business day of any cancellation notice.  Your Sites by Sara invoice is month to month.  If you pause your Google Ads for any extended period, we simply delay the next invoice for the same number of weeks your Ads were paused.

Do your services include Graphic design or video editing services?

For Display, Remarketing, and YouTube Ads, the client usually provides images and videos. Sites by Sara’s fees do not include graphic design or video editing services, however, both are available upon request.

Why Are Our Google Ads Management Prices So Affordable?

Sites by Sara strives to make our processes as efficient and effective as possible. We then pass these savings on to our clients. Our entire team is dedicated to constantly improving our processes to reduce our costs so we can pass those savings on to you.