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3 Simple Tips for Updating Your Content Marketing Calendar for 2019

SEO in Utah 2019
(Last Updated On: October 24, 2020)

If you run a business with an online presence, a content marketing calendar should be one of your best friends. These tools help marketers and owners keep track of what to post, when to post, and how often to post for company blogs and social media accounts. Update your content calendar for 2019 with these tips.

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Plan for the Whole Year

Content planning requires some strategy. If you do not plan in advance, these tasks can become overwhelming. Take advantage of the post-holiday lull to plan your content for the entire year by creating an editorial roadmap.

To begin creating your editorial roadmap, create an Excel spreadsheet with columns representing each month of the year. For your rows, use these categories:

  • Time-based and seasonal events
  • Industry events
  • International and national events
  • Holidays (professional and fun)
  • Upcoming product launches
  • Key company milestones

 

Follow this link to brainstorm blog content, marketing campaigns, and social media posts. 

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Evaluate Pain Points

What do your customers need? What issues do they face in their daily lives? Chances are, you’ve already considered these questions for other operations, such as designing marketing campaigns or developing products. Knowing your customers’ pain points will help you create potential blog topics and social media posts that they can connect with.

Keep an Eye on Industry Trends

If you have not done so already, follow industry blogs, newsletters, and other publications. These will help you stay up-to-date on current trends that could inform your content. For example, you could use these trends to come up with blog post topics or share them in social media posts.

For more information on marketing your company for the web, contact Sites by Sara today.

Sara Lambrinos
Sara Lambrinos
As CEO and founder of Sites by Sara (est. 2007), I have been successful at creating unique digital marketing campaigns and web development projects which focus on delivering positive ROIs. My passion for business development and innovative solutions allows me to provide in-depth marketing analysis and consulting services for select clientele.
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