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How to Prepare Your Web Presence for the Holidays

A Guide to Setting Up a Stellar Holiday Web Presence
(Last Updated On: July 1, 2020)

Do you have a Utah web design firm ready to help you prepare your website for holiday traffic? Sites by Sara is a Salt Lake City SEO company with the tools and experience to prepare your business for the influx of web traffic you need to capitalize on the holiday season. Taking a few key steps ahead of time can help you prepare your website’s infrastructure for the increase in traffic you’re likely to see with the right holiday web marketing campaign.

Analyze Previous Years’ Data

The first step in preparing your web presence for the holidays is to take a look back at your web traffic over previous years. What times of year were busiest for your website? Did you notice a marked uptick in web traffic as the holiday season kicked off? What did you do differently with your marketing strategy for the holiday seasons of previous years? These are all important questions to ask that will help inform your holiday strategy. If you encountered any functionality issues or slow page loading times during holiday traffic last year, this is a sign you should better prepare your website for holiday web traffic this year.

Start Your Holiday SEO Campaign

If you already have a well-established website, starting your SEO campaign for the holiday season early can have a tremendous impact. If you launch new SEO content for the holidays ahead of time, it will start ranking early and establish a stronger presence once holiday web traffic really kicks into high gear. This helps ensure your site has the SEO credibility to rank well in search results as soon as possible.

Develop Content Marketing for the Holidays

You probably already have a content strategy in place, but have you taken time to consider ways to alter it for the holiday season? Timely, relevant, and valuable content ranks the best, so you need to develop content tailored to the holiday season, your holiday promotions, and how your products and services fit into consumers’ lives over the holidays. Get creative and experiment with different types of holiday-themed content to see which types attract the most web traffic.

Collect All Your Holiday Web Traffic Data

Just like you analyzed last year’s web data to prepare for this year, you’re going to want to review this year’s performance to inform next year’s strategy. Find a way to collect and maintain the web data from your site over the holiday season so you can refer back to it next year.

Choose the Right Utah SEO Company

Every company has countless concerns over the holidays. Developing a solid SEO strategy to maximize holiday web traffic can be a massive undertaking for small Salt Lake City area businesses. If you need assistance handling your business responsibilities before the holidays hit, it’s vital to work with the right digital marketing agency in Salt Lake City.

Sites by Sara is a Salt Lake City SEO company offering a full range of services for web development, SEO, and web design in Salt Lake City. Contact Sites by Sara today for expert guidance in preparing your web presence for the holiday season.

Sara Lambrinos
Sara Lambrinos
As CEO and founder of Sites by Sara (est. 2007), I have been successful at creating unique digital marketing campaigns and web development projects which focus on delivering positive ROIs. My passion for business development and innovative solutions allows me to provide in-depth marketing analysis and consulting services for select clientele.
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