Search Engine Optimization
Search engine optimization, or SEO, is an ever-evolving beast. The field needs to keep up with search engine spiders and constant updates happening on the web. This leaves a lot of space for myths and untruths. SEO is all about getting traffic to your page and keeping it there. SEO Utah is agency by Sites By Sara that will help you to increase ypur search engine ranking.
Here’s a look at some of the top SEO myths by our SEO Utah Agency- Sites By Sara.
1. If You Build It, They Will Click
Spending a lot of money to build a website and then just letting it sit there is one of the top SEO mistakes. Unfortunately, the hard work doesn’t end when you put your work online. It takes a lot of planning and more hard work to drive traffic to your site. It is true that building a website with a good SEO foundation is important, but it’s also important to drive the traffic to your site with a solid dynamic strategy.
2. Keyword Overload
While keywords are important, overloading your content makes it unreadable and unprofessional. If no one wants to read your content, your website will not get the traffic you are looking for and it will become invisible. Use keywords strategically. Optimization is all about getting search engines to like your site while not boring your audience.
3. There Is a Penalty for Duplicate Content
Another SEO myth is that if you have duplicate content on your website, search engines will penalize your rankings. There is no truth to this. While the page that has better traffic will rank higher, your site overall will not experience any negative effects. Keeping your content fresh will organically keep site visitors traveling from page to page, looking for more information.
4. You Are Wasting Time With Meta Tags
Meta tags appear in the search engine page, letting both your visitors and search engines know what a site is about. Poorly written meta tags tell potential visitors that your site is unprofessional and that you don’t know what you are talking about. While search engines may not use the keywords in your meta tags as part of the SEO results, meta tags are still important for driving traffic to your site. Therefore, they are not dead at all and demand care when crafting.
5. Guest Bloggers Have No Value
Does having guest bloggers on your site add value to what you are promoting? It depends on the content they send you. If it’s high-quality content relevant to your site, there is no SEO penalty. In fact, you may experience even more traffic as your site visitors flock in for new information. Having a different voice or a different point of view can add value to the content on your site, giving you further means for connecting with your readers. The more relevant content, the more traffic you will see on your page.